Shefaly

2008 – 2009
Flare started work with Shefaly in 2008 as a short-term project with the objective to gain maximum exposure in nationwide consumer women’s glossy magazines, papers and supplements plus celebrity affiliation.  Shefaly also requested a trade campaign targeting all relevant fashion and jewellery press to boost the Shefaly product ranges with retailers around the country.

Flare accomplished a huge amount of high quality consumer coverage for Shefaly with placements in high end monthly titles such as Cosmopolitan and Perfect Wedding plus being featured regularly in weekly magazines including Now with Shefaly used in fashion shoots with celebrities such as Kym Marsh and Roxanne McKee. Shefaly was also featured in highly distributed daily newspapers, the London Paper and the Daily Express resulting in massive recognition and increased sales for the brand.

As well as achieving an impressive cross-section of press coverage for Shefaly, Flare organised for the brand to be lead sponsor at the Camilla Staerk spring/summer 2009 fashion show and after show party, where attendees included fashion editors and high profile celebrities. The sponsorship opportunity led to greater recognition for the brand within the fashion industry – achieving one of her key objectives for the campaign.